Reaching more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility on your brand and business.
There is much potentials available for businesses, especially for local businesses, because after a while, people near me' searches have raised drastically (with the advent of smart mobile phones), creating more opportunities for local businesses.
With the assistance of a Digital Marketing Agency which is specialized in ad google or elsewhere, what can a local business do as a way to tap into the vast opportunities provided by Google Ads to create more leads, traffic, and conversions?
Here are some tips:
Ad extensions - Ad extensions are extra pieces of information which might be added for your advertisement giving additional information about your organization to users. Ad extensions can include such information as contact numbers, reviews, additional links to your site, etc. Your ad extensions ought to be selected as outlined by your specific goals for creating the ad, as well as your partner Google Ads Agency may help you with this. For example, if you wish to direct the best way to to your physical store, you could have location extensions, call-out extensions, etc.
Local service ads - This is a quite recent ad format on Google Ads, that is specially designed for local companies that offer a specific service. These ads have excellent performance as they are very highly relevant to the search. An added benefit from local service ads is they give the business more prominence on Google Maps and you will be displayed on 'near me' searches.
Google product listings - Let your customers and other shoppers know very well what products you might have in stock with Google product listings.
Customer reviews - Using your customer reviews in your website is a good way of increasing sales, so long as they are placed well and they are positive reviews. How do you know which reviews will have a positive reaction for your customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones should be displayed in your website.
Testing keywords - Run ads with various keywords to find out which ones will convert well. The best-performing keywords may then be used to your SEO purposes.
Use local terms for keywords - Using local terms for keywords along with the copy can be very appealing to shoppers and make up a sense of pride within your local community. In addition, using local landmarks and locations might be beneficial to you as well.
Google's My Business page - This feature is free of charge for business users and allows you for people to locate information about your small business. This can include telephone numbers, addresses, product types, opening hours, etc, too as customer reviews.
Negative keywords - Negative keywords can drain your allowance, and not really enable you to get any leads. Having a listing of negative keywords is a good means of avoiding unwanted traffic that is certainly irrelevant to your business, and will not enable you to get any sales.
Optimised landing pages - More often than not, an advertisement will lead an individual to a business website's Home page and following that the user is predicted to navigate the web page on their own and discover the products they're interested in. Most users end up receiving fed up before too long and abandon their intent to get anything. The solution just for this is to have dedicated landing pages on your ad campaigns so that the user is directed to the products or information they are interested in.
Remarketing ads - Remarketing to people people who have already visited your site previously is a superb way of increasing conversions because they are those who had or still need the interest to get your products.